Hollywood actor behind company encouraging use of straw paper
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Wednesday, 24 July 2013 20:17

 

woody

 

The actor Woody Harrelson has co-founded and invested in a company designed to reduce the number of trees cut down to produce paper which is made of 80% straw waste. 

Across the globe around 4 billion trees are cut down for the paper industry and in the US alone 70 million tons of paper and paperboard are used each year. Of this, one third comes from trees and other plants. For Harrelson, this is unacceptable.

The actor has long been a supporter of environmental campaigns and now he has put his face and his wallet behind a campaign designed to reduce this level of tree use. In the past he has campaigned successfully to reduce logging by paper companies, but found that they would simply move their operations to another area. He realized that a fundamental change in the way paper was made was the way forward.

His new company Prairie Pulp and Paper is based in Canada and is developing a new type of paper made from 20% Forest Stewardship Council (FSC) certified wood fiber and 80% wheat straw waste. The paper is called Step Forward Paper and will be made available in the US at Staples.

Each time two boxes of this paper are sold, one tree is saved, so according to Prairie's president Jeff Golfman, the product could really take off and reach a crescendo. Harrelson agrees. He says that the cutting down of forests is painful for him and he needed to do something about it before they were gone forever.


original article: http://science.time.com/2013/06/21/woody-harrelson-sustainable-paper-salesman/